We’ve just come up with an amazing idea! We’ll fill every seat in this auditorium! Let’s cut back on programs and biscotti and re-direct the money to mass-mailing and marketing our church to people who live within 15 minutes drive. That’s like over 100,000 people! Praise God! Oh the life change! It’s going to be amazing!
The actual demographic used for the mailing:
- Aged 35.
- Earning 75k or above.
What on earth are we playing at?